Even in 2023, the general public struggles to understand even the most fundamental terms of the social media marketing lexicon.
These days, a company’s prominence in the social media sphere is a reliable indicator of its quality as an enterprise. For this reason, it’s helpful to be familiar with and get a firm grasp of a number of social media marketing jargons and terms.
Which is why over 90% of companies now say they use social media as part of their marketing plan. You may reasonably say that social media platforms like Twitter, Facebook, and Instagram make up the bulk of your social media marketing efforts.
Understanding and using the jargon of social media marketing is crucial for every company owner, whether they are seasoned pros or just getting started. If they didn’t know when to stop, their social media marketing would be like a car without brakes, confusing and frustrating their target audience. To maximise the potential of social media marketing tools, you must first have a firm grasp on the medium.
A/B Testing, often known as split testing, is a method of determining which of two marketing approaches on social media will yield the greatest results for a company. In order to determine which of two social media versions was more successful at generating conversions, a comparison between them must be performed. Photo and video, or video and a headline, are two options. Both organic and promoted content can be used in this experiment.
In tandem with the rise of social media, clickbait articles have become increasingly common. Have you ever clicked on a link only because of the odd headline? Admit it: you just clicked on it.
You probably know what clickbait is if you know what bait is. Like bait entices a fish, clickbait entices readers. This is achieved by creating strategically designed pieces of content intended to elicit a positive response from the target audience. Marketers know that if they say something like, “You can immediately earn $10 by following these 3 steps,” people will click on the link on purpose.
A listicle is, as the name implies, an advertising in the form of a list-based article. As to why it’s so well-liked, maybe… The convenience they offer. Articles in the form of a list are called “listicles,” and their intended purpose is to be more user-friendly by way of their concise and straightforward structure.
Their widespread acceptance is due, in large part, to the fact that they do away with the unappealing sight of extended paragraphs consisting of several randomly placed phrases. Fortunately, they’re also simple to make with the assistance of AI writers.
Consequently, having them summarised in bullet points makes them simpler to understand.
Newsjacking is one of those techniques that will never grow old. Including relevant, timely happenings from across the world in your social media posts is as easy as it seems. Newsjacking is a technique used to demonstrate to customers that a company stays current on relevant issues. In parallel, the company may boost its profile by participating in trending discussions and using trending hashtags.
Memes, a widely used and effective marketing technique, can take the form of anything humorous, from text to video or picture. For videos to go viral, they need to be entertaining in some way. You should expect to see individuals making their own versions of your memes if they get popular. If you just have a single photograph of subpar quality, you can use AI to improve it.
However, how does this help a company’s brand?
It’s simple: marketers can reach their target demographic by using the newest trending meme. When doing so, however, it is critical that the company not over the line into unhealthy levels of hilarity. Memes may either boost or destroy a company’s reputation, so use them carefully.
User Generated Content
Users, not the company, are the ones responsible for creating user-generated content. In this scenario, members of the intended audience take on the responsibilities of a business owner. Visual content, written content, video content, review content, and more all fall under the umbrella of user-generated content.
A company may employ user-generated content (UGC) to boost interaction with its brand on social media. As a consequence, this helps maintain the confidence and loyalty of the target audience in the brand.
Have you ever contributed to a campaign for a business where they sought for your input and ideas for content? Yes, that’s an example of crowdsourcing. Simply defined, it’s a marketing strategy in which an organisation hosts an event at which its consumers may share their thoughts and opinions on potential new products, services, and promotions.
For those of you unfamiliar with the social media lexicon, a hashtag is a word or phrase that begins with the symbol #. If you want more people to see your content, this is a crucial tool. A hashtag is a way to group together online posts on the same subject. Simply clicking on the hashtag will take you to hundreds of other postings that are quite similar to the one you’re looking for.
Keep in mind that initial impressions are lasting ones. Yes, exactly the same thing is happening here. In the context of social media advertising, an impression refers to the frequency with which your post shows in the news feed of a certain user. An active user is not required for the number to be considered an impression. The number of times your post appears in the user’s feed is the sole metric that matters.