The more daring, diligent, and imaginative content providers upload videos and presentations to platforms like YouTube and Slideshare.

The time, energy, and perseverance required to create material that is both informative and inspirational enough to be shared is substantial.

The Hard Part Isn’t Making the Content

The actual difficulty is in promoting your motivational writing and innovative multimedia production to an eager internet audience once you have put in the time and effort to produce, edit, and publish it.

Because of the reach and influence of social media, this knowledge may be disseminated to a global audience of over 2 billion people.

Successful bloggers and social media-savvy businesses know the value of promoting their online assets and ideas through tweets and Facebook posts that include embedded links.

People are swarming the Internet.

Your content marketing efforts will benefit from a sizable Twitter following and a significant number of Facebook likes. Many of us simply tweet about the piece once, and maybe share it on Facebook as well, in the hopes that readers would click on from there.

While competing with the hundreds of millions of other blogs, websites, and social networking sites on the internet, it may be easy for a link to get lost in the shuffle and go unnoticed.

Instantaneous engagement with tweets is highly valued by Twitter users. The number of retweets, likes, and shares gradually decreases as time goes on. Links lose popularity as soon as they are more than a few months old.

Compared to Email, Do Facebook and Twitter Links Stay Longer?

When considering the sort of information shared and the venue in which it was published, how long does it take for people to quit caring about a link before they stop caring about it altogether?

After being posted on Facebook, the average link has a half life of 70 minutes, according to data collected by (a popular link shortening service used by millions of people).

We found that tweets die off after just 5 minutes.

This highlights the distinction between Twitter (primarily a stream of links) and Facebook (a destination with significantly longer link life).

It was also observed that clicks to a link follow a similar pattern: a sharp increase follower by a gradual decline.

How long does a YouTube link typically remain active before it becomes inactive half way through?

Further investigation of their top 1,000 connections revealed the following.

  • The average half-life of a tweet is about 2.8 hours.
  • Half-lives of Facebook connections typically last around 3.2 hours.
  • Average time spent on content from direct sources (email, instant message links) was found to be 3.4 hours.
  • Because YouTube links last an average of 7.4 hours, it suggests that the sort of material also counts.

What I think the survey missed is that Slideshare (where you can upload and share your PowerPoint presentations) has link longevity that much outstrips Twitter, Facebook, and even YouTube.


Developing content is just the beginning; distributing it via social media is what will really propel it.

  • Retweet your useful information several times. Keep in mind that tweets are only passing through and won’t end up in your inbox.
  • Just tweeting a link will increase its usefulness and visibility.
  • We can’t stress the importance of Facebook sharing enough.
  • Making videos for YouTube is something to think about.
  • You should definitely forward this through email to your friends (building that email subscriber list is still important)

Categories: Social Media