If you want to attract a dedicated audience, raise awareness for your brand, and achieve your marketing goals on TikTok, you need to keep tabs on some essential metrics.
TikTok is one of the most rapidly expanding social media platforms, with over 800 million monthly active users. Brands that are serious about expanding their customer base should utilise this platform.
In order to gauge the success of your brand on TikTok, one of the most crucial metrics to track is the percentage of your posts that were seen.
The reach of a TikTok post is the total number of different users who have seen it at least once within a specified time frame. As a whole, it provides a snapshot of the platform’s exposure to your brand. Thus, expanding your TikTok audience should be a top priority if raising brand awareness is a key objective on the platform.
Where to look in TikTok Analytics for Your ‘Reached Audience’
To begin, navigate to the desired measuring post and then click the three dotted lines on the screen’s right side.
ACTION 2: Select the Statistics tab
Step 3: Look for the region where your target audience resides. ‘Reached Audience’ is what you’ll find here.
Your content’s reach may be affected by a number of factors.
Gain in Number of Followers
It’s beneficial to a brand’s image if it has a large number of followers, but that number shouldn’t stay constant. No matter how hard you try to promote your channel on TikTok, if your follower count doesn’t move, your efforts are futile.
You can tell if your brand is resonating with its intended audience based on the rate of increase in its number of followers. The rate at which your TikTok following expands is a more useful indicator of success than the base number of followers itself.
Proportion of people who are actively engaged
A high engagement rate on TikTok is a sign that people enjoy watching your videos. Your content must be interesting if your engagement rate is high.
Your engagement rate is higher if more of your followers interact with your posts.
How do you figure out what your participation rate is?
First, calculate your percentage of engagement by dividing your total number of likes and comments by the number of people who follow you.
Two, divide by 100 to get a percentage.
An Average Number of Comments Per Post
When evaluating the success of a video, likes are not the most useful metric. Users can vote on whether or not they want to watch a video. The feedback of readers is a more reliable indicator of quality.
If a user watches your video and responds to your post with a comment, it means they related to the content in some way. That’s why a post can get a million likes but only a hundred replies. Writing a thoughtful comment takes effort.
Incoming Visitor Flow via Referrals
You can see how much of your website’s traffic originates from TikTok with this metric.
Most businesses that join TikTok do so in order to raise their profile in the eyes of the public and, depending on the desired response from their audience, to boost traffic for your website.
TikTok’s limitations as a referral channel are highlighted by the fact that the only place to include a clickable link is in your bio. Caption URLs can be included if desired; however, they will not function as active links. It can be difficult to quantify the amount of referral traffic you receive from TikTok.
The #Hashtag Show
You can see how popular the hashtags you use in your TikTok captions are with this metric.
When promoting content on TikTok, hashtags are essential. Video discoverability can be improved by including hashtags in captions. More people will watch your videos if you use trending hashtags related to your brand and content.
A Measurement Framework for Hashtag Success
Use Tiklytics to examine the success of a hashtag in greater detail. The average number of views, likes, comments, shares, and engagement rate for a given hashtag can be viewed in Tiklytics. Two hashtags can be compared to one another.
The TikTok Hashtag Method: Analyzing Hashtag Success
TikTok analytics, in contrast to Tiklytics, only reveal a hashtag’s total number of views.
Look for the hashtag in question on the Discover page to see how many people have seen it. The number of impressions a hashtag has received will be displayed on the results page. Additionally, the most popular videos that have been tagged with that hashtag will be displayed.
Knowing all this information will aid you in selecting appropriate hashtags to use in your captions. Keep in mind, though, that the success of a hashtag can fluctuate.
Times when posts are most likely to be seen
One of the most efficient ways to reach your TikTok audience and ensure they see your posts is to determine when they are most active on the platform.
Research conducted by Influencer Marketing Hub found that 6 a.m. to 7 a.m. and 7 p.m. to 11 p.m. are prime posting times on TikTok. The most active times of the week are Tuesday morning (9 AM), Thursday midday (12 PM), and Friday morning 5 AM.
Conclusion
The best content strategies for TikTok can be developed with the help of the metrics provided below.
Now it’s your turn.
Which KPIs for TikTok do you find most instructive? Feel free to discuss further below.