Over the past few years, TikTok’s popularity has skyrocketed, making it one of the most downloaded apps of all time.
Its humble beginnings as a Chinese video-sharing software led to its eventual success in that country. Nonetheless, in 2018, the Chinese business that owned it made the decision to sell it for the Western market, and the rest is history.
TikTok, as it is now called, has taken the world by storm, especially the United States, but the original app is still used in China. It’s therefore not surprising that businesspeople all around the world see the potential in it.
We have laid out a TikTok influencer marketing guide below, complete with numerous suggestions for how businesses may use TikTok to their advantage.
Growth of TikTok
TikTok is an unusual phenomenon because most business managers and marketers over the age of 30 are unfamiliar with it. It has also been in the news recently due to security concerns that have led some to wonder if it’s safe for their children to use. Even India had to lift its embargo before it could resume operations.
In other words, what is TikTok?
What, then, is this thing called “TikTok”? Short videos can be easily shared on the social networking platform TikTok.
When it was still known as Musical.ly, the vast majority of videos on the platform were of lip sync attempts. People with natural skills, fresh ideas, and boundless energy often rose to prominence as opinion leaders after sharing their work online.
Many films on TikTok are only 15 seconds long, however the platform allows for recordings as long as 60 seconds. Youth in the pre-teen to early-teen ages are the primary target audience.
When compared to its predecessor, TikTok’s most notable change is the expanded selection of video content users may upload and view.
Who Downloads TikTok?
The majority of Tiktok users are in the Z generation, with a lean toward females. It’s most popular with people under the age of 35, and with women of all ages.
TikTok has a high number of users in both the United States and India, demonstrating its international popularity.
If you’re a brand, how can you take use of TikTok?
TikTok offers marketers three primary opportunities for engagement. The first is that they can tailor their presence to their specific audience by uploading relevant videos to their profile.
The second is that they can collaborate with influential people to get the word out about their product or service.
In the end, they can also invest in TikTok advertising. TikTok advertising is still in its infancy, but it’s gaining a lot of traction, and more and more companies are allocating social media marketing funds to it.
Many firms today use a hybrid approach, managing their own social media channels while also collaborating with influencers who can spread the word to their own audiences.
An Invitation to the Hashtag Challenge
TikTok is a video-sharing platform, and one of its most popular features is challenges. TikTok is built on a foundation of challenges, which are highly valued by users.
TikTok users are always up for accepting a challenge and posting a video in response to it. Any time someone comes up with a new challenge, they’ll give it a unique hashtag to make it easy to search and remember.
Jimmy Fallon has been linked to one of the most well-known hashtag challenges in recent memory. When he took up the “tumbleweed challenge,” he became one of the first celebrities to promote the app TikTok.
Content Created By The Users
Brands can promote themselves through user-generated content by posting it on their own TikTok profile or by collaborating with an influencer whose audience is interested in the brand.
When it comes to entertainment, members of Generation Z value total immersion above everything else. For this reason, individuals find it hard to relax and enjoy watching TV without constantly being interrupted by commercials. This is far too unactive. The members of Generation Z are very active in their communities. Because of this, it’s crucial to devise a strategy for getting customers to upload videos of themselves using or interacting with your product.
Traditional forms of influencer marketing
You probably guessed correctly that traditional influencer marketing strategies employed on other video-based platforms such as YouTube also work on TikTok.
If an influencer’s followers are a good fit for your goods, your TikTok campaign will be successful. We believe it is best to let the influencer, who has a better grasp on what their audience wants, provide ideas for engaging content.
Setting attainable goals and focusing on the appropriate stage of the customer journey are the keys to effective influencer marketing.
Paid Promotions on TikTok
While TikTok has dabbled in advertising over the past few years, the company has yet to establish a formal revenue-sharing structure. But now they’re at a place where they’re opening up their platform to more advertisers.
Hashtag challenges, in-feed native videos, brand takeovers, and even Snapchat-like takeovers are all ad formats that could make their way to TikTok in the near future.
If you want to increase your number of followers on TikTok and build a loyal fan base, you need to locate an influencer who shares your enthusiasm for your product and can help spread the word.
You can trust that this type of influencer marketing will be successful on TikTok just as it is on other video-sharing platforms and let them come up with the video concept on their own.