As a generation, Gen Z is coming of age during a period of widespread upheaval and economic unpredictability. This generation has more people of different backgrounds and higher levels of education than any other before it. They’re also the first generation to grow up with the Internet, smartphones, and other forms of digital technology practically in their hands 24/7. Over 2.5 billion people were born between 1997 and 2012, making Gen Z the most populous generation in history. Gen Z is an important demographic for brands to reach because of their rising purchasing power of $360 billion.
Is There a Sense of Urgency Behind the Growth of Brand TikToks?
TikTok has many benefits as an advertising platform for businesses. For starters, it provides highly refined targeting options that let you zero in on a specific demographic. You can narrow your focus based on factors such as your audience’s age, gender, location, and even their hobbies and pastimes. In other words, you can pinpoint your message to the exact people you want to hear it.
Two, TikTok has a variety of advertising options for businesses of all sizes and with varying goals. TikTok’s ad formats can help you accomplish brand awareness, lead generation, and sales objectives.
Methods for Making Viral TikToks that Resonate with Generation Z
Realizing what kind of content is most appealing to Generation Z and how they prefer to consume it is essential before beginning to create any TikToks for a marketing campaign. It’s time to investigate what drives the members of Generation Z. To what end do they care? When it comes to brands, what do they really want to see? In what ways can you connect with them more profoundly?
Here are some tips for making TikToks that will appeal to the millennial generation.
Give them a lesson (but make it entertaining)
One thing that can be said about today’s youth is that they are insatiably curious. They have a natural inclination to explore and learn more about the world. By 2020, Gen Z had watched 50% more content on LinkedIn Learning than any other generation. They don’t want to be spoon-fed information, however, especially on social media. They expect brands to inform them, but also to provide them with fun and engaging content.
Promote your business with the help of popular TikTok users among the millennial generation.
The decision is obvious. To reach Generation Z with your TikTok marketing, you need to find a Gen Z influencer to represent your brand. Establishing one’s credibility and trustworthiness among the millennial generation is crucial. One of the most effective methods for doing so is to employ the help of a person who has already earned their confidence.
Follow those who are original, genuine, and approachable. Make sure they represent your company’s core ideals. Micro-influencers (or even nano-influencers) can be very useful in reaching Generation Z; they don’t have to be as famous as Charli D’Amelio or Addison Rae (and easier on your budget too).
Ads should be targeted effectively
It may seem obvious, but if you’re making TikToks for the millennial generation, your advertising should reflect that. To reach your target audience, take advantage of the platform’s targeting features. This will increase the likelihood that your target audience sees your ads. TikTok’s sophisticated algorithms will ensure that your advertisements reach the members of Generation Z who are most likely to make a purchase. However, keep in mind that you have restricted targeting options.
TikTok user age brackets
You can currently choose between 13–17 year olds, 18–24 year olds, 25–34 year olds, 44–54 year olds, and 55–plus year olds. By using the premium audience ad account feature, you can zero in on specific age ranges, like 16–21 and over–35. However, you will need bytedance’s explicit permission to market to these demographics.
Study current events for ideas
If you’re at a loss for inspiration, just look at what’s trending on TikTok. Take a peek at the most popular video types, the fastest growing trends, and the most accomplished challenges. Make use of this as a jumping-off point for creating your own, original TikTok content that will appeal to the millennial generation.
Shatter the third-person isolation
Meta humour and surrealism are huge with today’s millennials. Don’t be afraid to experiment with the norms of social media and show some self-awareness. Generation Z has come of age during a decade marked by unprecedented chaos and bizarre events around the globe. They have a sense of humour that reflects their experience of living in a state of constant chaos.
This style of humour is tailor-made for TikTok because it is absurd, self-referential, and occasionally a little dark.
Adapt your approach to fit their core beliefs
Generation Z is very introspective and concerned with the world at large. They want to make a difference in the world and are concerned about social and environmental issues. More than seven in ten members of Generation Z say environmental protection is the most important issue facing the world today. 75% of those in Generation Z who participated in a recent survey said that brand sustainability is much more important to them than the brand name when making a purchase.
The key to winning over Generation Z is to break out of your usual routine
If you want your TikTok campaign to reach the millennial generation, the content you produce should reflect that. If your company is still using outdated methods of advertising, it’s time to move on. Try new things, get your creative juices flowing, and most of all, be yourself.
Attempting to connect with Gen Z may seem like an insurmountable challenge, but with some risk-taking and ingenuity, you can meet them where they are. This will put you in a good position to begin making TikToks that may end up gaining you lifelong fans.