Want simple methods to spread the word about your Instagram freebie giveaway?

Instagram giveaways are a great method to spread the word about your business and its offerings. However, effective promotion is the key to making sure the correct people learn about your contest.

In this post, you’ll get a step-by-step guide on promoting your Instagram giveaway.

But first, why should you consider hosting an Instagram competition?

The Definition of an Instagram Contest

Instagram users might be the focus of a promotional campaign in the form of a giveaway. To enter your giveaway, users must complete an action, such as like a post or commenting on one.
Exactly why Hold an Instagram Contest?

There are several advantages to promoting your company with an Instagram giveaway.

More exposure for your company with the help of Instagram and the correct giveaway hashtags.
You may boost the number of people who follow your Instagram profile by holding a contest that requires entrants to do so.
Gain more followers by holding a contest and offering a reward to your current audience.
Boost your email list size by encouraging participants to sign up for your newsletter.
Instagram picture competitions are a fantastic UGC strategy for amassing user-created material (UCG) that positively represents your company.
You may also increase your website’s traffic, leads, and revenue by hosting an Instagram giveaway with the correct tools.

This begs the question: is there a way to host a giveaway on Instagram directly from a company’s webpage? What is it?

How to Get the Word Out About Your Instagram Contest

Getting as many people to enter your Instagram giveaway after you’ve set it up is the next stage. By spreading the word about your Instagram contest, you can more easily connect with your ideal customers and expand your brand’s reach.

If you want to get the most out of your Instagram giveaway, follow these instructions.

Start with an Instagram teaser before you launch your contest

It’s a good idea to warn your followers that an Instagram contest or giveaway is in the works before you actually run one. This will remind them to visit your site when the contest is live so they may participate.

You may achieve this by posting “teaser” content on Instagram and gradually revealing details about your contest.

Make Social Media Sharing Mandatory

If you’re using RafflePress to host an Instagram contest, you may make participants post the giveaway in order to gain additional entries.

When contestants tell their friends about it, you have more potential customers. One of the simplest methods to increase exposure for your company quickly.

Make Sure Your Giveaway Page Is Optimal

Create a landing page for your Instagram giveaway when you’ve finished constructing it. When advertising your contest in other places, the link you provide will lead people to your landing page.

RafflePress makes it simple to host an Instagram giveaway with a custom landing page. RafflePress allows you to set a custom URL for the landing page of your contest, which it then produces automatically.

If you’d want to make the page more visually appealing and user-friendly, you may change the background colour and picture.

Promote the Freebie on Instagram

You should make an Instagram post about the commencement of the giveaway when that time approaches. Your teaser post may have been seen, but it doesn’t mean people will remember to come back and enter.

Organizing a giveaway is as simple as making a post on Instagram and including the following information:

  • A captivating photo or clip to get people interested.
  • Explain what it is you’re giving away and why you’re doing it.
  • How to Enter the Competition
  • Any regulations or policies
  • When the contest is over,

Publish the Contest URL on Your Instagram Bio

Including a link to the contest entry page in your Instagram bio is a further vital step to attracting more participants.

Adding the link to your bio lets people know where they may go to enter your offer, as Instagram posts themselves cannot include clickable links.

Create a post announcing the giveaway, like in Step 1, and add the lines “Click the link in my bio to enter.”

Guide site visitors to the page where they may enter the giveaway

Everyone who visits your website while you’re doing an Instagram giveaway is still a prospective customer. Why not invite them to participate in your contest by telling them about it?

One approach to achieve this is to prominently feature links to the giveaway page on your site. However, this isn’t glaringly obvious, and you’ll have to take them down when the competition is over. Therefore, it’s not the most productive use of your time.

Instagram Stories are a great place to promote your giveaway

Instagram stories are another simple method to spread the word about your contest. They stand out from the crowd thanks to their various one-of-a-kind features, such as animations, music, and live streaming.
This will help keep people interested in the offer for as long as possible.

For instance, you may

Showcase some of the most interesting and inventive submissions to the contest.
Include a space for participants to vote on their preferred prize.
Make the hashtag for the giveaway known so that participants can follow along.

Final Thoughts

While internet promotion is the subject of this post, you shouldn’t overlook the power of traditional methods of advertising too.

You may make fliers for distribution at community gatherings or posters for display in local establishments. Promoting your Instagram contest to your current clientele may also be done through conventional channels. You may easily promote your contest by including promotional cards with each order. 

With all of these Instagram contest advertising ideas at your disposal, your Instagram giveaway is guaranteed to be a smashing success on the web. 
 Don’t keep the audience wondering after you’ve announced a winner. The winner should be announced on your website, Instagram, and any other relevant social media.

Categories: Social Media