If you want to attract a dedicated audience, raise awareness for your brand, and achieve your marketing goals on TikTok, you need to keep tabs on some essential metrics. TikTok is one of the most rapidly expanding social media platforms, Read more…

Throughout its existence, TikTok has undergone numerous changes for the better. TikTok originally gained popularity as a social media platform for sharing short, vertical videos for user entertainment; since then, the term “scrolling” has taken on a whole new meaning Read more…

Currently, algorithm and engagement are two of the most discussed topics in the world of social media. In other words, high engagement rates correlate positively with algorithmic success, and algorithmic success in turn increases engagement. Great! But how do you Read more…

Most people today use TikTok. For many of us, from adults and teenagers to businesses, stars, and up-and-coming influencers, it has become the go-to social media platform. It’s not surprising, given that TikTok provides us all with a simple means Read more…

To promote their videos, producers, SMEs, companies, and people use Instagram, which has become one of the most popular video marketing platforms. It has aided the development of individuals, communities, and enterprises during the past few years. When incorporating Instagram Read more…

Even in 2023, the general public struggles to understand even the most fundamental terms of the social media marketing lexicon. These days, a company’s prominence in the social media sphere is a reliable indicator of its quality as an enterprise. Read more…

The last several years have seen a dramatic shift in the way social media is used. These days, 59% of the global population has a social media profile, making them highly tech aware, networked, and connected buyers. In reality, many Read more…

The use of social networking sites is a must for any effective internet advertising strategy. The only way to know how successful your social efforts have been is to monitor and analyse your performance on social media. Research by Forrester Read more…

The inefficiency of the majority of social influence marketing strategies may be traced back to a number of different factors. It would indicate that readers are interested in reading articles that discuss the things they SHOULD NOT do when attempting Read more…

For many businesses, social media remains the primary channel for reaching their target audience. However, with the popularity of TikTok on the increase, advertising results have been drastically altered. More Instagram advertisers are adapting their methods to be more like Read more…