The more daring, diligent, and imaginative content providers upload videos and presentations to platforms like YouTube and Slideshare. The time, energy, and perseverance required to create material that is both informative and inspirational enough to be shared is substantial. The Read more…
Hashtags have been around for centuries on various forms of social media. It was actually Chris Messina who had the idea. A proposal for organising social media posts by topic or theme based on a set of keywords. He couldn’t Read more…
When it comes to online traffic, nobody can beat TikTok. If you haven’t already heard, TikTok has become the most visited website in 2021, and it has also surpassed Facebook as the most visited social media website. After fifteen years Read more…
Although the concept of “influencer marketing” dates back to the late 1800s, it has only lately emerged as an important tactic in the realm of digital advertising. The term “word of mouth” was once the standard for this type of Read more…
As a generation, Gen Z is coming of age during a period of widespread upheaval and economic unpredictability. This generation has more people of different backgrounds and higher levels of education than any other before it. They’re also the first Read more…
When you post, do you include hashtags? Is your current approach to using hashtags yielding the best possible outcomes? There’s always room for improvement when it comes to optimising your hashtag performance and increasing the exposure of your content. Keeping Read more…
The field of social commerce is one of the fastest-growing subsets of ecommerce, and most social platforms are constantly releasing new in-app tools to aid the advertising efforts of online merchants. The expansion of social commerce not only benefits the Read more…
If you want to attract a dedicated audience, raise awareness for your brand, and achieve your marketing goals on TikTok, you need to keep tabs on some essential metrics. TikTok is one of the most rapidly expanding social media platforms, Read more…
Throughout its existence, TikTok has undergone numerous changes for the better. TikTok originally gained popularity as a social media platform for sharing short, vertical videos for user entertainment; since then, the term “scrolling” has taken on a whole new meaning Read more…
Currently, algorithm and engagement are two of the most discussed topics in the world of social media. In other words, high engagement rates correlate positively with algorithmic success, and algorithmic success in turn increases engagement. Great! But how do you Read more…