Since its debut in 2010, Instagram’s history has been nothing short of eventful.
In fact, if you compared the original Instagram app with the latest version, you may be fooled into thinking they are completely different programmes.
This compilation of Instagram statistics from 2022 will demonstrate the platform’s increasing value to your business or brand in 2023.
In fact, Instagram is so influential that its users often consider it a reliable resource.
Knowing the most up-to-date information about Instagram might help you build a more effective marketing approach.
To save you time and effort, we’ve gathered the most relevant Instagram data in one convenient location.
If you want to know how many Instagram users there are in 2023, here are the key numbers you need to know right from the bat:
- A Look at the Most Important Instagram Data for 2023
- Over 2.35 billion people use Instagram per month as of 2023.
- On average, Instagram users log 30 minutes each day.
- Over eighty-one percent of Instagram users have done some sort of business research on the platform.
- Half of app users have shopped for an item they seen on the app on a separate website.
- Typically, commercial accounts on Instagram update their feeds once each day.
- A business’s typical Instagram post has an engagement rate of 0.96 percent.
- Instagram Stories has a daily user base of 500 million.
- Among our users, 51% are women and 49% are men.
- Every month, almost 130 million people utilise shoppable posts.
- In fact, Instagram has 88% non-American users.
Numbers are astounding at any level of inspection
Let’s take a closer look and talk about what all these numbers mean.
In 2023, Instagram will be 13 years old, so we’ve compiled some stats to celebrate.
In 2010, Instagram was developed and released on October 6th.
On July 16 of that year, co-creator Kevin Systrom uploaded a test photo of a puppy as the first post.
Instagram turns 11 this year, and it’s still one of the three most popular social networking sites on the Internet.
Instagram has evolved over the years from a simple photo-sharing app to a full-fledged social media platform.
Single photos, videos, carousels, stories, IGTV, reels, live streams, shoppable content, Instagram advertisements, and more are all available to Instagram users in 2023.
Instagram is often queried on Google
Considering how many people use Instagram, it’s not surprising that questions concerning Instagram are among the top 10 most frequently asked questions on Google.
According to Instagram’s own data, the platform ranks ninth overall.
Although common terms like “weather” and “translate” appear frequently, social media sites like Facebook and YouTube are among the most frequently searched for terms.
As an app rather than a website, Instagram’s prominence in the top 10 most searched terms on Google is notable.
Among the top ten most popular websites, Instagram ranks third.
When it comes to popularity among websites, Instagram ranks
Given that Instagram is mostly accessible through mobile apps, this is especially noteworthy.
Instagram’s browser layout is very different from the mobile app’s, and to make things easier for users, Instagram added support for reading messages and who liked your photographs on desktop.
These capabilities, which were previously available exclusively in the mobile app, are now available on the website as well.
However, desktop posting is still unavailable.
Instagram prefers its users to stick to the mobile app, therefore it disables several options there.
This is a more meaningful metric than website visits or Google searches due to the mobile-first nature of Instagram’s user base.
Instagram is the fourth most downloaded app overall
WhatsApp and Facebook Messenger come in ahead of Instagram. I mean, Facebook has its perks.
Even though YouTube has more MAUs overall, Instagram still manages to come in at number four.
Businesses and brands interested in figuring out where they can best reach their target audience would do well to take note of the fact that more people use the Instagram mobile app than YouTube.
Two hundred million Instagram users every day check out company pages
Anyone who has used Instagram in the last several years can attest to the fact that the app is jam-packed with commercial content and promotional posts. Many Instagram users spend some of their daily allotment of 30 minutes on a business profile.
Getting their material in front of relevant eyes and more people is always a win for businesses, but this is especially significant since it shows that Instagram users are eager to consume and interact with content from businesses.
Eighty-one percent of Instagram users have done product research on the platform
This next Instagram fact demonstrates the platform’s considerable clout, since it influences the decision of many companies and enterprises as to whether or not to back the company. An incredible 81% of customers use IG to learn more about businesses, causes, and causes they might want to buy into or support.
Furthermore, two-thirds of Instagram users feel that the platform makes it simpler to interact with companies and enterprises. Considering that 88% of consumers want a company to respond to them within 60 minutes, it’s crucial to create a professional-looking Instagram profile that is both responsive and helpful.