Instagram’s Live function might be used to broadcast live Q&As with prominent figures in your field, to broadcast full virtual events, or to broadcast live product lessons from social media influencers.

You’re in luck if you’ve never shared a live video on Instagram. In this article, you’ll learn the five simple steps to going live on Instagram, as well as the best practises that Instagram celebrities use when producing Instagram Live videos.

One reason is that real-time videos are quite popular. Consider how entertaining Saturday Night Live can be because of how real and human the performances feel, especially when the actors slip up or break character.

How to Use Instagram Live, According to Influencers

Before we get into the nuts and bolts of going live on Instagram, let’s take a look at some advice from Instagram influencers that you should keep in mind.

  1. According to Mary Jelkovsky (@maryscupofteaa, 281,000 followers), this is a great chance to present a more genuine aspect of yourself or your business.
    “Instagram Live is a fantastic platform for letting your audience get a glimpse of ‘the real you’ and interacting with you in the moment.”

After performing live together, I’ve made some great friends. It’s an excellent method of making new friends and forming meaningful relationships.

2.To maximise exposure, users should wait for the optimal moment to go Live, as recommended by Diego Leon (@dandyinthebronx, 41.2K followers).
Having Instagram promote your work to a wider audience is a significant perk of using Instagram Live. On Instagram Live, for instance, viewers can see how many of their followers are online at any one time. I suggest keeping this data on hand for future reference when you decide when to go live.

  1. Instagram Live is a great way to connect with your audience, says Eli Erlick (@elierlick, 40.3K followers).
    If you want to connect with your audience in a personal way, Instagram Live is your best bet. When people are away from their loved ones, it’s crucial that they maintain active social media profiles.

Tomi Obebe (@GoodTomiCha, 39.7K followers) recommends incorporating Instagram Live into your marketing strategy as a whole.

Live ‘how-to’ demonstrations or audience Q&As are two examples of interactive content that I believe are highly valued by viewers.

You can’t really offer the same level of authenticity with the other Instagram capabilities as you can with Live.

Getting Started with Instagram Live

Note that these steps only apply to the mobile version of Instagram; if you’d rather produce your live Instagram content on a computer, you’ll need to make use of a third-party programme like Loola TV.

  1. Launch the Instagram app and select the camera icon (located in the upper left).

Then, once you’ve located “Live,” click the white circle icon.

To start recording, go to the far left of the bottom menu where it says “Live,” and then click the large white circle.

(Note: When you go Live, the pink “Live” button will appear at the top of your screen, and the words “We’re telling your followers that you’ve started a live video” will appear at the bottom.)

2. Modify the livestream’s filters,

A drop-down menu of filter choices will show below your Live video once you click the smiley face symbol in the upper right corner.

3. Have others attend your Live event by inviting them.

Click your profile picture in the upper left corner of the screen, then select “Invite Others to Join” to notify your coworkers, friends, clients, fellow influencers, etc. about your Live video.

4. Participate in a Q&A to interact with your audience and address their concerns.

To keep track of questions asked by your followers when they sign up, click the question mark symbol in the lower right corner of your screen. From here, you may browse through questions and provide answers.

5. Think about holding an Instagram Live event in tandem with other companies or influencers.

If you want to reach a wider audience on Instagram, try creating a Live event in collaboration with other companies or influencers by clicking the video player icon, selecting “Invite,” and then selecting users from the list that appears.

6. After you’re done recording, stop the video.

A pink “End Now” button will appear if you click the “X” in the upper right corner of your screen.

Guide to Recording and Archiving an Instagram Live Event

If you want your viewers to be able to see the video on your Instagram account after the live broadcast has ended, you may choose to upload it to IGTV.

Simply following these instructions will allow you to record your Instagram Live broadcast and upload it to IGTV.

Instagram will give you the choice to “Share to IGTV,” “Download Video,” or “Delete Video” after you end your Live broadcast by clicking the “End Video” button.

Click “Share to IGTV,” followed by the blue “Next” button in the top-right corner of the screen. From there, you may customise the video’s cover art, title, and description before hitting the “Post” button.

Categories: Social Media