Because of the sheer number of people who use it, the network presents invaluable chances for businesses to reach new customers, expand their existing fan base, and boost revenue.
The HubSpot Blog surveyed over a thousand marketing pros to gain insight into how to expand your company on the app and build an active community.
Marketing Strategies for 2022 on Instagram
Having learned about the most effective Instagram marketing strategies of 2021, we can now look ahead to developing a plan for generating spontaneous development on the platform in 2022.
1. Use a variety of material types.
Instagram users are more likely to interact with videos and carousel photos than with solitary images. Carousel posts, as a point of reference, incorporate several images or videos into a single post for maximum effect.
Both types of content keep viewers interested for longer, whether they’re scrolling through your 5 picture photo set, or viewing a video. User engagement increases as they continue to use your site.
Even though videos and carousel posts get the most engagement, you should try posting in other forms (like Reels and Stories) to see what works best for your community.
2. Publish at appropriate intervals.
Instagram photos should be published when your target groups are most likely to see them and interact with them.
As was stated above, checking your Instagram analytics is the best method to determine when to share. However, the best days to publish are Saturday, Friday, and Sunday, and the general standard for optimal posting time is between 6PM and 9PM.
3. Make regular updates.
Maintaining a constant posting schedule is essential if you want to see your reputation grow. The more material you publish, the more people will have the chance to interact with you, raising your reputation in the process. Keeping your name in front of your followers requires a regular publishing plan.
The optimal number of tweets, according to many marketers, is between four and six per week. Keep in mind, though, that you can overdo it on Instagram. Avoid spamming your consumers and instead focus on smart distribution.
4. Join forces with people who have an audience interested in your product or service.
HubSpot’s Instagram Engagement Report contradicts the conventional wisdom that working with influencers who have a large number of fans is preferable. Instead, it recommends focusing on those who have built genuine relationships with their target demographic.
When you do this, you’ll be partnering with someone who has earned the respect of their readership, no matter how large it may be. When an influencer’s followers have complete faith in them, they are more likely to listen to the influencer’s recommendations and be interested in learning more about your business.
The next generation of influencer marketing will focus on micro-influencers (10k-50k followers) and nano-influencers (1k-10k followers).
5. Keep an eye on how much time you spend on various activities.
While you might be thinking, “Yeah, I knew that,” this is a crucial reminder to keep an eye on your Instagram interaction. It’s the most effective strategy for increasing participation because it reveals what works and what doesn’t.
Users may interact more with your movies, according to your personal data. You’re neglecting what matters most to your audience if you focus most of your time on Story creation. Instead, you should put your energy into making and sharing high-quality videos using the knowledge you’ve gained from your insights.
Keep an eye on your interaction metrics on the regular to make well-informed business choices.
6. Create comments that are powerful and engaging.
Always use subtitles when posting online; doing so raises interaction by nearly 2%. Captions ranging in length from 1 to 20 characters, especially the shorter ones, do well. (over 2000 characters).
Captions, regardless of duration, should be well-written, interesting, and relevant to the material they accompany.
7. Make use of keywords.
By tagging your Instagram photos and videos with relevant keywords, you can increase the likelihood that your content will be seen by people who aren’t already following you.
You can increase the number of people who see your posts, discover your profile, and follow you by using hashtags that are pertinent to your company in the captions you post. Eighty-one percent of marketers, for instance, claim that hashtags have improved the success of their Instagram approach in some way.
On Your Own
Building a fan base from inception is a tall order on any social media site. If you want to expand your Instagram following and attract a dedicated following, you can use the advice of successful marketers who have gone before you.