In this article, we will break down the differences, explore when you should utilise each style of video, and give templates that make it even easier to create videos for Instagram. We have compiled a cheat sheet in the form of an infographic for your convenience, so that you can quickly comprehend the differences. Check it out, and then keep reading below for a more in-depth look at the topic.
Instagram Feed The term “Instagram Feed” refers to the main page of your Instagram profile as well as any photographs or videos that you post there. These photographs and videos have the potential to appear in the feeds of not just your followers but also people who are following any of the hashtags that you include in the post that you are sharing.
When we talk about following hashtags, we should mention that they are an excellent method to have your feed posts seen by new audiences. If you include hashtags that are relevant to your company, industry, or the subject of your post, you may increase the number of people who see your content and increase the likelihood that they will be interested in the type of material that you are providing. Find out more by reading our comprehensive tutorial on how to use hashtags on Instagram.
Concepts for videos suitable for the Instagram feed
Are you having trouble deciding what to publish on the Instagram feed for your company? Discover ideas and motivation down below! Note that feed videos should ideally be presented in a ratio of 1:1 square, but you may also display Reels in this area if you so like. The aspect ratio of your films may be altered with the simple click of a button when you use Animoto.
Introduce a product
By showing your newest product in your Instagram feed with our New Product Intro template, you may pique the interest of your followers in your newest offering. You may easily submit your own photographs and video clips to bring out the most in your goods.
You can get your product introduction video in line with your brand in a matter of seconds by using Saved Brands. You can quickly apply the logo, colours, and typeface of your brand to the whole film with the help of Saved Brands. All it takes is one click. Users on the Professional plan are only able to build one Saved Brand, however users on the Professional Plus plan can create numerous Saved Brands to cater to a variety of clientele or business lines.
Highlight a collection
Do you want more people to see your most recent collection and hear others talking about it? Utilising our Collection Portfolio template, you can draw attention to everything from handbags to home decor and everything in between.
Give your consumers a glimpse of what goes on behind the scenes at your company to pique their interest. Through the use of video, you can lend a more personable quality to your company by showcasing the hilarious, chaotic, and genuine moments that are a part of running your company.
“Instagram Stories” are horizontal photographs or videos that expire 24 hours after being posted, in contrast to “feed videos,” which can last for up to 15 seconds. In addition, users have the option to store individual stories as Story Highlights. They are not displayed in the feed; rather, they are shown at the very top of an active user’s app when they are logged in, and they must be tapped through in order to be viewed. You may find further information in our beginner’s guide to using Instagram Stories.
Instagram Stories provide users with a broad variety of options that may be utilised to increase user participation. This includes stickers that provide you with the ability to pose questions, create polls, and do other things. The more interesting and engaging your Instagram Stories are, the more likely it is that Instagram’s algorithm will highlight them.
Concepts for videos to use Instagram Stories
Are you looking for some ideas for your Instagram Story?
Keep in mind that the aspect ratio that works best for Instagram Stories is vertical 9:16, and that with Animoto, you can easily adjust the aspect ratio of any of our templates with the touch of a button.
Short stories devoted to narratives
By using our Personal Story template, you can let your consumers learn more about the people behind the company. Explain to them how you got your firm started and what motivates you to do what you do. If you want to form a closer connection with your target audience and find out more about them, talk to them as if they were your friends.
Stories that focus on test
Stories are a fantastic opportunity to get comments from and interact with your audience. Using our Just Dropped template, you can keep your followers up to date on the latest releases. Stickers with interactive elements such as polls, quizzes, and a link to your website should be included to boost user participation.
Share a flash sale
Reward your dedicated social followers by announcing a unique flash sale that is only available through their stories. Test out our Graphic Story Promo template, and don’t forget to include a link so that your audience may immediately begin purchasing.