The length of an Instagram Reel is crucial for increasing views, just like it is with any video. The length of Instagram Reels, how long they should be for maximum interaction, and some unique approaches to making exceptional content are all covered in this comprehensive article.

For Instagram, what is the optimal length for a Reel, and does it really matter?

Keep in mind that the high quality of material, not the length of your Instagram Reels, is what matters most. Always keep your target audience’s wants, habits, and tastes in mind when making Reels. The content’s intended audience should also be taken into account. Creating a video to address frequently asked questions about your product, for instance, will need more time than doing a brief demonstration.

However, as a general rule of thumb, an Instagram Reel should be between 7 and 15 seconds in length. In light of the unprecedented popularity of short-form videos, most of which originated on TikTok, Instagram introduced Reels to accommodate this trend. Therefore, it is recommended that you stick to shorter videos. Shorter videos leave viewers wanting more, so they’re more likely to explore the rest of your channel and stick around on your profile.

However, there is no “golden rule,” much like the duration of videos on TikTok. TikTok’s ideal recommended video duration is 21 to 34 seconds, however many films that are longer or shorter than this have gone popular. Therefore, it is highly recommended that you try out various Reel lengths to determine what your audience like.

Suggestions for Reels

You’ve arrived to the perfect spot if you’re having trouble coming up with ideas for Instagram Reels. Listed here are some of the most effective methods for generating fresh concepts for Instagram Reels.

Use’s Latest Trends to Your Advantage

Using Trends is an excellent method for staying abreast of breaking events and social media trends in your field. All the latest news from Google, Twitter, and other online sources like Buzzfeed and Medium can be found here in one convenient location. Each entry may be clicked to take you directly to the original message.

Create Google Alerts for your company’s keywords.

Do you want timely, personalised news updates sent straight to your inbox? If so, Google Alerts could be just what you’re looking for. Using Google Alerts to automate your industry research is a great time saver.

Simply type your desired terms into the Google Alerts search field and click the “Create a new alert” button.

Find out about the competition.

Observing the Instagram accounts of similar businesses is another good source of ideas for Instagram Reels. You shouldn’t try to copy your rivals’ material, but you should keep tabs on what they’re putting out and how well it’s doing. (i.e. engagement levels, etc.). The metrics provided by Instagram Reels are priceless for keeping tabs on the digital footprints of your rivals and developing strategies to set your business apart.

The Competitor Analysis module makes it simple to investigate the competition. You may choose which platforms to analyse and which rivals to look at in this section. Before you click “Create,” you may customise the start and end dates. Insights for that time period, including the number of posts, growth in followers, total interactions, and average engagement rate (ER) per post, will be generated in a snapshot report by

Join the Instagram revolution!

Immersing oneself in Instagram is the surest approach to discover what kinds of Reels are popular. Discover new content on Instagram by browsing your feed and/or the Discovery section. Various posts and Reels from various accounts, some of whom you might not follow, will be displayed under the tab. Because of this, you may see more of what other Instagram users are posting here than in your own feed.


Although there are guidelines on how long Instagram Reels should be, there is no single best approach to utilise this platform. Shorter Reels (usually 7 to 15 seconds long) tend to do better, but what really matters is what strikes a chord with your target demographic. Experimentation is the only way to find out what resonates most with your audience. As part of a well-thought-out social media campaign, we advise developing Instagram Reels of varying lengths.

Categories: Social Media