Most people today use TikTok. For many of us, from adults and teenagers to businesses, stars, and up-and-coming influencers, it has become the go-to social media platform.
It’s not surprising, given that TikTok provides us all with a simple means of consuming content without investing significant effort in doing so. TikTok’s content format makes it possible to get the information or entertainment we want with minimal effort on our part, unlike blogs, Instagram, Facebook, or YouTube posts or videos.
If you want more likes on TikTok, here are ten things you can do.
Boost Your TikTok Presence
Before you can create a TikTok profile, you need to come up with a username. Your best bet as a brand is to go with your actual name or a humorous spin on it. Having a catchy username is only the beginning of profile optimization, though. You must also do the following:
- Pick a good photo of yourself that people can easily identify as being you.
- Connect your other social media accounts to TikTok.
- If you want other people to see your videos, you’ll need to make your profile public.
- Fill a void with outstanding material.
- When you have built a name for yourself, you can assume that a specific demographic will be interested in what you have to offer. That’s why it’s simpler to make videos that are instantly recognisable to your audience by focusing on a specific niche. Unfortunately, that probably won’t be enough to make your account a hit on the service.
Your videos will do better on TikTok if they feature content that is based on current trends, but with a unique spin that showcases your brand and products. The most important thing to keep in mind is to create videos that viewers will find engaging.
Follow the Latest TikTok Developments
Monthly, and even weekly, TikTok trends come and go. When people start using a new sound or dance, it quickly becomes ubiquitous across the app. One of the best ways to join in the action is to take part in the weekly challenges and post your results using the designated hashtags.
To see what’s new on TikTok, check out the “Discover” section, where you can browse videos categorised by the most popular hashtags of the week or the ones that have the highest advertising rates. Accomplishing this milestone will put your brand in front of a massive audience of potential customers and should be one of your top priorities.
Stream videos more frequently but keep them shorter
Young people generally have a short attention span and do not enjoy watching long-form content. TikTok is the perfect social media site for them because the vast majority of users visit the site solely to waste time aimlessly browsing the “For You” section. Moreover, the TikTok algorithm takes watch time into account, favouring shorter videos given that the vast majority of users actually watch them to completion.
Pick One Video Format, And Stick With It
TikTok videos that go viral tend to be either (a) trend-based or (b) structured like short films with an introduction, body, and conclusion.
Initially, it’s recommended to try out a few different presentation styles before settling on the one that works best for your target audience. You should then use that format for all of your content since you now know what kinds of videos your audience enjoys.
Increase Your TikTok Popularity By Posting Often
The more content you publish, the more people you’ll be able to reach. The best way to do this is to set up a posting schedule for videos so that you know exactly what content needs to be created and when it needs to be posted each week.
Select one day for filming and another for editing to accomplish this. After that is complete, you can choose when to publish the content, both in terms of frequency and the days of the week.
Aim to Get People Involved More
An active following is essential for profile visibility. Making videos that encourage viewers to like, comment, and share them is crucial if you want your content to be seen by more people and potentially go viral.
Create Catchy Video Names and Make Use of Hashtags
Searches for “how to get more views on TikTok” or “buy followers on TikTok” come up frequently on my feed. If you want to keep your brand’s reputation intact, don’t take that road. If you want to keep your TikTok account and reputation intact, don’t do anything risky in exchange for a few hundred extra likes.
Having a video with a catchy title and the appropriate hashtags is one of the simplest ways to attract more attention on the platform and gain potential likes.
Incorporate Personal Noises and Music
Using unique audio clips or snippets from songs is a great way to increase your number of likes on TikTok if you’re really trying to stand out. With your videos, you’ll be setting yourself apart from the pack. Another great way to increase exposure for your brand is by having a sound go viral.
Conclusion
TikTok is the ideal social media platform for any company looking to attract Millennial and Gen Z users interested in their brand and products. Each month, its user base grows larger, and the site’s content increasingly caters to its demographic of young people.
If you want to make videos for TikTok and build your brand on the app, you’ll need to be open to new ways of thinking and experimenting with your existing skillset.