The process of generating links for online stores is complex. To acquire connections to product and category sites, there aren’t a lot of apparent places to look.
Nevertheless, fortunately, some do exist. It’s also easy to create links to several other webpages.

This article will teach you how to increase traffic to your online store’s homepage, product pages, and other pages.

Implement a method of gathering customer opinions on a product

The product feedback method involves locating postings that rank for queries like “best [product type]” but do not include your product. After that, you give your goods away to writers in exchange for their opinions.

If they enjoy using the product, you might ask them to write about you.
The Proper Procedure

You must be sure your product is superior to the competitors before you even think about using this strategy. Blogs won’t include or link to you if their authors disagree with your stance.

If that’s a given, then follow these instructions:

  • Conceive of potential product groups that you could market
  • Try looking up “lists” in which your name doesn’t appear on Google.
  • Ask for opinions on your product presentation.
  • It’s simple to come up with ideas for new product groups. Products like smart thermostats, smart speakers, and smart televisions are what you can expect to sell if you’re in the smart home business.

Propose upcoming guest post revisions

Requesting to alter an existing blog post by updating it as a guest post is an example of guest post updates.

These are superior to standard guest posts because you can select an article with established backlinks and so gain a more authoritative link to your site.

While they can be used to gain inbound links to your product pages, their true value lies in the links they generate to your blog articles and other informative material.
Ahrefs’ Content Explorer, a database of billions of pages of content with SEO metrics, is a great place to look for potential guest post update targets. If you already have content on a certain topic, all you have to do is look for old, irrelevant postings on it.

Look for unconnected references

Unlinked mentions are references of your brand or product in online content that do not include a clickable link to your site. A reference may be an iPhone or AirPods mention.

For two reasons, pages with unlinked mentions might be a goldmine for gaining backlinks.

They are more inclined to engage with you because the writers are already familiar with your company.
Several unlinked mentions mean that the person already has a favourable opinion of your goods.
Nevertheless, you must first locate them in order to make a pitch to them.

The Proper Procedure

It can be time consuming and difficult to track down all of your unlinked mentions. But, Content Explorer makes it easy to locate a sizable fraction of them.

Using quotation marks, look for your company or product.
To highlight unlinked content, go to the “Highlight unlinked” menu and enter your domain.
To export only the highlighted domains, select this option and then click “Export.”

The “where to buy” or “stockists” section of a company’s website does exactly what the name implies: it provides a list of retailers that carry the company’s wares. Check to see if the brands whose items you sell have stockist pages, and if they do, ask to be added.

The Proper Procedure
Create a Google search query with the names of the following brands that you carry:

Title: [Trademark] in context (“where to buy” OR “stockists”)

To see an example of this in action, let’s look up the prominent U.K.-based maker of smart home goods

Post selected statistics pages

Informational sites devoted to statistics present numerical data about a topic. Because many people who use Google to look up statistics are writers looking for evidence to support their claims, these pages frequently receive inbound links.

One easy strategy for getting quality inbound links to your site is to post a selected set of data connected to your products or services.

The Proper Procedure

Determine what sort of data individuals are looking for. The Ahrefs Keywords Explorer is where you may accomplish this. In the Matching terms report, after entering relevant keywords for your business, you may refine your results by using the words “statistics,” “stats,” “facts,” and “figures” in the filter.

We can use terms like “smart house,” “smart lighting,” and “home automation” to promote our smart home solutions, for instance.

A Few Parting Thoughts

It’s not easy to construct inbound links to online stores. Linking to your homepage or content is easier than linking to individual product pages, and you can then use internal links to distribute link equity to the pages that matter.

Categories: SEO