It’s estimated that 97% of the Fortune 500 use social media as a marketing tool. In addition, 71% of small and medium-sized businesses have found success in using social media to reach their customers. In addition, 52% of these businesses update at least once every day. With this in mind, Read more…
The more daring, diligent, and imaginative content providers upload videos and presentations to platforms like YouTube and Slideshare. The time, energy, and perseverance required to create material that is both informative and inspirational enough to be shared is substantial. The Hard Part Isn’t Making the Content The actual difficulty is Read more…
Hashtags have been around for centuries on various forms of social media. It was actually Chris Messina who had the idea. A proposal for organising social media posts by topic or theme based on a set of keywords. He couldn’t have known then that this would become such a successful Read more…
When it comes to online traffic, nobody can beat TikTok. If you haven’t already heard, TikTok has become the most visited website in 2021, and it has also surpassed Facebook as the most visited social media website. After fifteen years at the helm of the Internet, Google has been dethroned Read more…
Although the concept of “influencer marketing” dates back to the late 1800s, it has only lately emerged as an important tactic in the realm of digital advertising. The term “word of mouth” was once the standard for this type of communication. With the proliferation of social media influencers across sites Read more…
As a generation, Gen Z is coming of age during a period of widespread upheaval and economic unpredictability. This generation has more people of different backgrounds and higher levels of education than any other before it. They’re also the first generation to grow up with the Internet, smartphones, and other Read more…
The field of social commerce is one of the fastest-growing subsets of ecommerce, and most social platforms are constantly releasing new in-app tools to aid the advertising efforts of online merchants. The expansion of social commerce not only benefits the platforms themselves by generating more advertising revenue, but it also Read more…
If you want to attract a dedicated audience, raise awareness for your brand, and achieve your marketing goals on TikTok, you need to keep tabs on some essential metrics. TikTok is one of the most rapidly expanding social media platforms, with over 800 million monthly active users. Brands that are Read more…
Throughout its existence, TikTok has undergone numerous changes for the better. TikTok originally gained popularity as a social media platform for sharing short, vertical videos for user entertainment; since then, the term “scrolling” has taken on a whole new meaning on the site. TikTok has become a growing e-commerce marketplace Read more…
Currently, algorithm and engagement are two of the most discussed topics in the world of social media. In other words, high engagement rates correlate positively with algorithmic success, and algorithmic success in turn increases engagement. Great! But how do you actually encourage people to participate? You can boost your social Read more…