Your off-site SEO strategy would be incomplete without backlinks. Off-site, however, means you have no say over things like how many connections you receive or where they originate.
How can you convince major bloggers to mention you in their posts? In this piece, I’ll outline a four-step process for accomplishing this goal using blogger outreach:
- Finding the Right Bloggers
- Methods for Connecting with Bloggers
- Methods for Fantastic Links
- Examining the Data
What’s the deal with backlinks?
Creating backlinks involves having a link placed on another website that leads back to your own. If other reputable websites are pointing to yours, you will rise in the ranks.
However, link development requires persistence, hard work, and time. If you’re going to use blogger outreach to make a high-quality backlink campaign, you have to be willing to put in the time and effort to network with other bloggers.
The term “blogger outreach” means what exactly?
Influencer marketing, of which blogger outreach is a subset, involves tapping into the audience of a well-known person to boost brand awareness.
A guest blog is an article written by you and published on another person’s website or social media channels. Ideally, the host site or page has a large number of followers and receives a lot of daily traffic.
If you pick the correct influencer, this can be a fantastic strategy to increase your brand’s visibility and attract more of the target audience to your website.
Bloggers, especially those with large online communities, have gained considerable sway in recent years.
Finding the Right Bloggers
The first step is to identify influential bloggers in your field who are also actively posting and have a sizable following.
As simple as this may appear, it does take some time to complete. However, before we continue, it’s a good idea to build a simple spreadsheet and use it to keep track of the various notable bloggers you come across.
Networking with Bloggers: A Step-by-Step Guide
In order to see success with backlink building via blogger outreach, you must develop trustworthy connections with bloggers. The longer-lasting effects this has, the stronger your bond must be. That is to say, you should expect a steady stream of new links.
It’s no secret that contacting popular bloggers may be nerve-wracking.
Create Superb Inbound Links
Now that you’ve identified your target celebrity bloggers and garnered their interest, you must take action in order to earn those all-important backlinks.
a) Compose a Piece of Content and Collaborate with Multiple Experts
Using this advice is a surefire way to succeed, and it’s one of my favourites. You’ve found your place. Find something to write about now. Anything is possible.
Next, settle on a structure. Perhaps you’re thinking about writing a book, whether it’s digital or printed.
b) Create a Killer Guest Post
Exactly what it sounds like, guest posting (or guest blogging) is the most popular method of reaching out to bloggers. You approach a popular blogger with the hope that they will publish your piece on their site.
Because of the high value of guest writing for sites like The Huffington Post and Entrepreneur, most bloggers don’t mind working for free. All that matters to them is link popularity.
Review Your Outcomes
Finally, if you don’t track the outcomes, all your work will be for naught.
Keep in mind that making new friends isn’t the ultimate goal of blogger outreach; rather, increasing traffic is. Therefore, you need to monitor your outcomes to ensure that you’re succeeding. Otherwise, all you’ll gain is an acquaintance in cyberspace.
Google Analytics’s Advanced Segment Builder makes it easy to monitor progress. If you’ve guest posted on multiple sites, you can combine your efforts into a single segment.
The information obtained from your link-building efforts can be examined in Google Analytics. You can see how many people have visited your site and how many of them have converted thanks to this.
In Conclusion
Using blogger outreach to increase your backlink profile is as easy as making connections with other bloggers and contributing high-quality content as guest posts on their sites. It consists of these three stages:
- Determine influential bloggers
- Meet them/attract their attention
- Inviting a guest blogger to provide stellar material
- If you put in the work to cultivate meaningful connections with others, people will naturally be drawn to your site.
Please spread the word about this article and help us all move one step closer to securing those all-important backlinks. On top of that, people will start to regard you as something of a backlink expert.