Instagram offers various features and formats to market your brand on the platform. In June 2018, Instagram launched IGTV or Instagram TV, a vertical video feature and users can access IGTV through a standalone app. With IGTV, you can run long-form vertical videos that provide new experiences to your audience. 

To get started, you need to create a channel for your account. Once you set up your channel, you can start uploading videos. Also, you can add titles, descriptions, and cover photos for your IGTV videos. Are you thinking about how to create IGTV content to boost your business reach and awareness? In this article, you’ll find five ways to use IGTV to promote your business to a huge audience and increase sales.

1. Reuse Popular Videos 

Instagram provides the opportunity to reuse popular video content and make it a new one. So you can repurpose your horizontal videos posted on Facebook, YouTube, and other social platforms. Short clips are always great for sharing, so repurpose your video into IGTV videos. 

Once you start repurposing videos for IGTV, keep an eye on your audience and see how they react to your long-form video content. You can share more meaningful videos about your brand based on the report. 

2. Build An Audience With Exclusive Content

Sharing authentic content with viewers will build brand awareness and increase new audiences to your IGTV channel. Posting videos regularly can help your audience to connect with your brand or services in a real time. 

Create unique engaging content to boost your video visibility on IGTV or you can buy IGTV video views to skyrocket your business reach and generate more sales. Having more views on IGTV videos can attract new audiences to your channel and encourage them to watch your IGTV videos regularly.

Share behind the scene videos of your business that show product production, development, and distribution. People always love to view authentic video content on any social platform. So posting real videos increases brand awareness and brings many customers to your business. 

3. Highlight Product Feature With Tutorial Videos

Many businesses use IGTV to promote their business with instructional content like how-tos, webinars, and tutorial videos. Educational videos are a perfect way to introduce your product to a wider audience.

Teach some new information about your business or brand and ask your followers to do it in real time. You can create various content like, makeup tutorials, cooking, or fitness, but come up with creative content to stand out from the crowd and take your video to the next level. 

4. Host Q&A To Engage Directly With the Audience

Replying to questions from your audience is the best way to increase engagement while sharing helpful information. If you continuously answer your audience’s questions, they will trust you and start following your business. 

Host a Q&A session, collect the most common questions from your audience and make a IGTV video for answering those questions. Also, you can post it on your IGTV channel to improve audience attention towards your brand. 

Additionally add question stickers in your Instagram story and encourage your audience to ask you anything or about your business. 

5. Cross Promote Your IGTV Videos

Sharing your IGTV videos on other platforms is one of the best ways to increase your brand awareness. The more you share your IGTV videos, the more the audience will interact with them. Use Instagram stories to promote your IGTV videos and get more likes and views. 

Make a short IGTV video clip, share it on Facebook, TikTok, and YouTube to attract a new audience to your IGTV channel. While sharing your videos on another platform, you must add a link that will direct the audience to your IGTV channel. When you get a more audience to your IGTV channel you can increase your business reach and awareness quickly. Promoting your videos on other social channels will help you to reach your target audience on the other platforms. 

Summing It Up

Once your IGTV channel for business is up and running, make sure to track the engagement via Instagram Insights. With this insights learn more information about your audience and create engaging content accordingly. Try these interesting hacks to grow new followers to your IGTV channel and skyrocket your business reach.

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