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Instagram has become a successful marketing platform for businesses, marketers, and entrepreneurs. Many people are using Instagram every day, and the users count just keeps growing. According to recent research, Instagram has more than 2 billion active users monthly. No matter your business, Instagram is the perfect social media platform to reach a wider audience and increase your business awareness. 

Since it is a visual platform, many top brands use Instagram to promote products to their target audience and generate more sales and website traffic. If you are a small business or entrepreneur, you can still use Instagram to gain a huge follower base and improve your Instagram marketing. 

Whether your product is physical or digital, promoting what you can offer to your target audience will be key to increase the sales you want. Here are some best ways to be a successful entrepreneur on Instagram.

Let’s get started!!

#1: Post Content Regularly

Give your audience a unique reason to follow your account. If you are not sharing content regularly, your followers will not get any information and may think of unfollowing you. To avoid this, sharing content regularly is the best way to showcase your brand personality as an entrepreneur on Instagram and help you to connect with the audience on a more personal level. 

People always love to purchase products or services from a known brand and build a strong trust. And what is the best way to do that? Showing up your content consistently will engage your audience and make them connect with your brand or business. 

#2: Share Instagram Reels

Creating entertaining reels on Instagram will help to attract new audiences from the explore page. When you purchase views for your Instagram reels from real services, you can easily boost your popularity among your target audience within a short time. After increasing views on Instagram reels, your content will more likely to get more reels likes and views. 

As an entrepreneur, you need to have higher video engagement to reach a wider audience on Instagram. Promote your products or services easily to your potential audience to increase sales conversion when you get more audiences. 

#3: Use Hashtags

As an entrepreneur, adding hashtags are extremely important if you want to reach potential audiences for your business. Hashtags are a great way to get your content in front of your target audiences searching for related content. With relevant hashtags, the more new people engage with your content by gaining more reach.

One of the good reasons to use hashtags is because you could rank on Instagram search for certain hashtags. With ranking, you will show up in the top results on the Explore page. However, it will increase your brand visibility and attract a new audience to your profile. Add relevant hashtags to your post to increase traffic and reach your business or brand.

 #4: Track Your Analytics

Checking your analytics is essential to grow your Instagram account and get your content into the eyes of the right people. When sharing a post on stories, reels, or feeds, it is essential to check the post’s performance because it will help you find out the type of content your audience likes to engage with.

Track your post metrics and find the one that gets the highest engagement. From there, identify the well performing captions, right hashtags, and the content concept to build a better content strategy for the future. When it comes to being an entrepreneur on Instagram, you need to ensure that the content you share resonates with the audience who shows interest in buying your products or services.

Wrapping Up

As an entrepreneur, if you are unsure about the content to post on Instagram, ask your followers what they want to see from your account using “question stickers” on stories. It is an effective way to identify the type of content that resonates with your target audience. Additionally, get feedback on your products or services or know the audience interest. So, these four engaging tips provide ideas to improve your business on Instagram. 

Achieve grand success in your business by gaining popularity on YouTube. Nowadays, people spend most of their time on social media channels. Among them, YouTube acquired the top position with more than 2 billion active users. How to find this huge competition on YouTube and grow your brand popularity? SEO enters here! Implementing SEO techniques in your YouTube video boost your ranking.

YouTube SEO is the right solution to optimize your video on search results. Are you ready to know the SEO tricks that help to increase your video rank? Here are the nine excellent SEO techniques to increase your video rank in 2022.

1. Find Your Focus Keyword

No matter whether you have content on your YouTube channel or a new user, the use of focus keywords is necessary to boost your video rank. Use the search bar to get the list of keywords from the related searches. Or do keyword research with tools like SEMrush, Ahrefs, Keyword planner tool to get the right keyword with the search volume. 

Once finding your keyword, use it on each of your videos and titles to increase the video visibility on the search results.

2. Give A Great Title

There are different ways to optimize your videos on YouTube. But the best way is to include your primary keywords on the video title. On average, people upload 400 hours of video every day. So the keywords with unique content remain the SEO boost for your website.

Provide a different title to reach new potential audiences with a target keyword. Let your users know about your video from your title itself to increase ROI.

3. Provide An Eye-Catching Description

An attractive title alone will not boost your video ranking. Create a short description about your channel stuffing keywords in. As the title grabs the potential users, give in-depth info about your video. Though YouTube displays 125 characters on the search result, it is better to provide 250 words to make it understandable for your audience. 

Here are some essential points to remember while creating a description:

• Include keywords in your description
• Make your writing unique and attractive
• Provide your website URL to gain organic traffic

4. Create Quality Backlinks

Link building is the perfect ranking factor to optimize your content including your video. Increase the backlink count by using the SEO link building services in 2022 and improve the video quality.

How to increase your backlink count? Post your videos links on different sites, either in a blog or website to boost traffic. The more backlinks for your YouTube video, boost your SEO efforts and gain popularity.

5. Engage Your Audiences

Creating engaging and unique content attracts new audiences to your YouTube channel and grows your subscribers count. Maintain your brand presence by posting content regularly. The video in the first 10 to 15 seconds needs to be eye-catching to stay with your audiences on your site without leaving.

Make a short snippet of your video and promote it on all social media channels to increase engagement rate. Audience engagement is the greatest factor to win SEO efforts. Your video content needs to create a healthy environment among your audiences.

6. Provide An Interesting Thumbnail

People on YouTube consider two important factors before clicking a video. One is your video title, and the other is the thumbnail. Do you know? Visual content performs 60,000 times faster than the text, where the thumbnail captures it.

However, YouTube assigns thumbnails automatically for each video, it will not be effective since it captures the random shots. SO, create an eye-grabbing thumbnail on your own to gain the audience’s attention.

Final Thoughts

YouTube is a competitive platform with billions of active users. To overcome the competition, SEO efforts are necessary to shine your business on the top. Create keyword-rich, unique content with an attractive concept to gain the audience’s attention. The above points provide you with engaging SEO tips to optimize your video on YouTube and boost your ranking.

If you struggle to rank higher on YouTube, the above engaging tips help to lift your business growth.

Marketers always love to hear about their popularity around social media platforms. TikTok is one among them that provides an excellent opportunity for brands and marketers to reach their target audiences. TikTok has now gained over one billion monthly active users and has become the third most downloaded application. So, the short TikTok videos have the great potential to increase your sales growth with authentic leads.

Due to the people’s engagement, brands have decided to tap into the pool of TikTok to generate potential leads to enhance their growth. Get into the below tips and tricks to convert your marketing strategy into leads on TikTok.

1. Create An Attractive Business Profile

An excellent chance to get the first impression from audiences is to create an attractive TikTok profile. Utilize the opportunities on the TikTok profile to get the attention of your target users. Here are some tips to make an appealing profile:

• Profile Picture: Fix your profile image relevant to your brand for easy recognition. For better results, select your company logo as the profile picture to represent your brand to potential users.

•  Short Bio: TikTok offers 80 characters in the bio section to provide a short intro about your brand that helps audiences to connect with you better.

• Links: Providing links in your bio is the main route to gain new leads. The links lead users to your website, which helps them to know about your products and services.

2. Use All CTAs

Call-to-actions always remain the main factor in directing your audiences to the required landing page. The two main CTAs for brands that never miss out are:

• Bio-Link: When a user on TikTok finds your content attractive, they first move on to your profile and shop on the bio link, which is the first CTA button to learn about your brand. The potential leads start to emerge using the call-to-action button on the bio that leads users to the landing page.

• Content With Link To Bio: Direct viewers to your bio is a great option to gain traffic to your website and get potential leads. This can be done with your content that directs users to your TikTok profile and then to your website. Ensure your landing page is fully optimized to grow the conversion rate.

3. Use Targeted Hashtags

Hashtags are essential for brands to make more people discover their content on TikTok. Using hashtags leads content to gain more visibility and convert potential leads for your business than other social media networks. Hashtags on TikTok are the starting point to getting potential customers for your brand. There are many other ways to grow your TikTok fans and earn potential customers for your brand. Some of the best tips to build an excellent hashtag strategy are:

• Do complete research to find relevant hashtags
• Follow the current trends
• Participate or create your own hashtag challenges
• Use trendy hashtags with a mix of generic ones
• The right hashtags help audiences to learn about your brand better

4. Prepare Converting Content

Authentic and unique content drives TikTok audiences to your profile and enhances your popularity. There is no investment to gain the attention of the right audiences. Increase your brand power with your creative skills and prepare content to go viral with a creative approach. Use some of the tips that help your brand to create engaging content for increasing lead generations:

• While creating content, always keep the interest of your target audiences in mind to boost the sales funnel in your brand.
• Adapt to the TikTok algorithm and create content accordingly to shape your strategy in the right way.
• Prepare content that brings your potential lead to the specific landing page.
• Publish videos always with a CTA button that answers your brand on how to get potential leads.

5. Utilize The Power Of TikTok Ads

The ads on TikTok offer an appealing opportunity for brands and marketers to generate quality leads. The ads feature allows you to display your content to your target audiences by choosing the demographics. But how?

• TikTok ads allow users to include a CTA button that directs them to land on a specific page, which may lead to conversion.
• Also, TikTok gets the basic information of audiences through CTA, which can later be downloaded for the lead data.

Wrap Up

TikTok is definitely an engaging platform to generate potential leads for your brand. By implementing the right strategy, TikTok boosts your business results with powerful lead generation. With potential leads, get immense growth for your brand with TikTok.